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Grow

Software for turf care companies

Your CRM runs the jobs. Grow runs the technicians.

Grow tracks production, material use, quality and callbacks for every technician. You get one dashboard. Your crew gets the tools they need on their phones.

Built by Simply Turf in Northern Virginia, and run on our own routes every day.

Grow's owner home. Sample data.

What Grow tracks

The six numbers behind every technician.

Everyone sees the same scoreboard, so pay for performance is fair and easy to run.

  • Production

    Dollars each technician produced, by day and by week.

  • Material use

    Product used as a share of production, against your target.

  • Labor

    Labor as a share of what each technician produced.

  • Gross margin

    What's left after materials, labor and fuel.

  • Quality

    Scored from your own post-service inspections.

  • Callbacks

    Return visits, counted every week.

Also on their phones

  • Time off requests
  • Equipment repair tickets
  • Property damage reports
  • Anonymous suggestion box
  • Weekly contests
  • Slack alerts

Why we built it

We grew Simply Turf to about a million dollars a year, and there was a big gap between our CRM and Slack. Nothing tracked our technicians so we could manage them objectively. Grow fills that gap. Our techs see where they stand, and they know exactly what it takes to be an excellent technician.

Patrick Klippen, owner of Simply TurfPatrick KlippenOwner & CEO, Simply Turf

Let's Grow.

A more profitable business, a better product and a team that wins with you.

Request a demo

Or email patrick@simplyturf.com

Get your free quote.

Three short steps. Rather talk? You can call (703) 268-9900 or text us.